Info Mazda : Mazda Takeri Wins Design Prize

Mazda Takeri wins design prize
• German Design Council honours Mazda Takeri concept for its design
• Jury made-up of international automotive journalists
• Takeri an indication of new Mazda6 – global premiere end of August

Leverkusen, Germany: The Mazda Takeri concept has been honoured as a winner in this year’s “Automotive Brand Contest 2012”.

The brand and design competition, with a jury made-up of international automotive journalists, crowned the concept car – which saw European premiere at the Geneva Motor Show early this year – as winner in its “Concepts” category.

The prize will be awarded at the Paris Motor Show at the end of September.

The “Automotive Brand Contest” is conducted by the German Design Council, a foundation established in 1953 and one of world’s leading centres for design expertise. The “Automotive Brand Contest” honours international product and communication designs for their importance in long-term brand development – in 11 categories.

First shown at the end of 2011 at the Tokyo Motor Show, the Mazda Takeri is one of the first Mazda models to feature the company’s new design language KODO – Soul of Motion.
A coupe-like, four-door sedan, it gives a strong indication of how the new generation Mazda6 line-up will look.

Besides its design, the Mazda Takeri also possesses benchmark technology. It not only uses innovative SKYACTIV technology, it’s also the first Mazda model equipped with i-ELOOP, a brake energy regeneration system. This system will celebrate its production debut in the new Mazda6.

The new Mazda6 will see its global premiere at the Moscow Motor Show from 29 August to 9 September 2012.

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